Always Ask This

by DanPowers on February 24, 2009

I’ve found the source of great quotes and insight into the more personal side of any subject of an article is to ask this question last: “Is there anything I didn’t ask you about that I should have?”

This will provide at least one and often two final, valuable points. First, the person will almost always say no, and yet continue to reiterate a certain point from your conversation - this will reveal the most important aspect of your discussion from their point of view. Be sure to cover this in your article in some way. Second, and this is more rare: they will bring up something important to them you didn’t touch on. If so, you’ve uncovered another source of quotes, details and sometimes even a whole new article prompt for your editor.

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